ENTERTAINMENT

Kylie Jenner Might Well Be Her Family's Business Secret

From hair extensions to a pop-up store, there's no stopping the Kardashian sister's commercial success.

24/11/2016 09:18 SAST | Updated 24/11/2016 10:26 SAST
Eduardo Munoz / Reuters
Kylie Jenner has an estimated net worth of approximately $11.9-million.

Kylie Jenner is launching her first pop-up retail space for her make-up brand, Kylie Cosmetics. After launching at the end of 2015, Jenner's Lip Kits have sold out online every time she restocked her e-commerce store. Now she will be bringing that hype to the Westfield Topanga mall in Canoga Park, Los Angeles.

In January, following the success of her first Lip Kit releases, Jenner hinted that she may be expanding her Lip Kit offering and may be growing the brand to include other products, such as eye shadow and nail kits. At 19, the youngest of the Kardashian-Jenner family is making serious business strides as she establishes both her personal brand and company as a viable beauty empire.

The pop-up store is ready for the festive season, selling holiday-themed products including "sparkling creme eye shadows [called KyShadows], silver boxed gift sets and furry white stockings stuffed with products that can be pulled off an in-store tree like ornaments", the LA Times reports. It will open from 9 December and remain open until stock is sold out. With her Lip Kits selling out in minutes, it seems the pop-up store may not be open for too long.


As Jenner said on the caption of her Instagram post about the store, it was all "just a dream" and when she first launched Kylie Lip Kits, the level of success of the brand was unexpected.

Initially there were naysayers, with Jenner's company given an "F" rating from the Better Business Bureau (BBB) -- a business reviewing organisation. The BBB gave Kylie Cosmetics its lowest rating after it reportedly received 133 complaints bout the company. Jenner responded in a statement on her website, saying that she is "sick and tired of people coming" for her business and is happy to report that the BBB had changed their rating. Currently, Kylie Cosmetics has "no rating" on the BBB site.

The shop may also be selling Jenner's merchandise, Allure.com reports. In recent Instagram posts, Jenner has been tagging @thekylieshop, which features teasers of merchandise with slogans and her face on it.

kyliejennershop.com

A photo posted by Official Kylie Jenner Shop (@thekylieshop) on



With all the buzz around Jenner's latest commercial offering, it seems she really is set to remain the most influential member of her family. Her first business ventures were joint collaborations with sister Kendall Jenner for brands like PacSunn, Steve Madden, Gilette Venus and Top Shop; lending her name to the Kardashian Kolors OPI nail polish line; and collaborations with Sinful Colors on a range of nail colours. Then it was time for Jenner to venture out on her own.

Her first solo business endeavour, at the age of 16, was Kylie Hair Kouture -- a range of clip-in extensions in collaboration with Bellami Hair. Jenner, along with her sisters, then launched her personal content app, which quickly went to number one on iTunes. Her biggest collaboration this year was with Puma for the Puma Fierce sneaker. The deal caused some tension in the Kardashian / Jenner family, including brother-in-law Kanye West, who has signed street wear deals with Adidas and had Jenner walk in his first two Yeezy shows. According to West, Jenner's collaboration with Puma was a "conflict of interest".

Jenner has an estimated net worth of approximately $11.9-million (about R170-million), and estimated earnings of about $18-million (about R255-million). Using social media, she has built a brand that exists separate from the Kardashian name and may stand to outlive it too.