ENTERTAINMENT

Da L.E.S On His New Album: I Just Felt Like I'm THE Diamond In Africa

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09/12/2016 09:09 SAST | Updated 09/12/2016 10:21 SAST
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DURBAN, SOUTH AFRICA- JULY 18: (SOUTH AFRICA OUT) Da Les seen on the red carpet at the 2015 MTV Africa Music Awards on July 18,2015 at the Durban International Conference Centre in Durban,South Africa. The MTV Africa Music Awards celebrate and honour the continent's talent. (Photo by Frennie Shivambu/Gallo Images/Getty Images )

#DiamondInAfrica 🆖💎🌍🆖

A photo posted by Da L.E.S (@2freshles) on

Hip-hop artist Da L.E.S surprised fans on Thursday night with the digital release of his new album, "Diamond in Africa". It is the fourth studio album from the rapper, whose real name is Leslie Jonathan Mampe, following the release of "North God" in November 2015. Despite unexpectedly dropping the album at midnight, it wasn't long before fans were downloading the album.

"I feel like I've evolved; trying new frequencies within the music, trying new ways within my sound," Da L.E.S told DJ Fresh on Friday on his 5fm morning show, Fresh At Five. "I just felt like I'm THE diamond in Africa and I made the one song 'Diamond in Africa' and from that song I just felt like I was going to name the album 'Diamond in Africa," he said describing the album's sound as more polished and mature.

The North God attributed his work ethic and high output — he has produced an album a year for the last three years — to becoming a dad to daughter Maddie, who recently celebrated her third birthday.

Luckiest Man in the World 🌎

A photo posted by Da L.E.S (@2freshles) on

"I have had to reassess my work rate. Before I had my daughter, I was more of a day-by-day, nonchalant kind of a guy. Now it's 10 years in the game next year for me, I'm just reevaluating my brand and looking at so many other great music business opportunities to create and just better myself."