This post contains graphic content
There's nothing more annoying than when someone walks straight at you with their head down looking at their phone - not looking where they are going.
And as this video shows, focusing on your mobile rather than looking up is not only be annoying for those around you but also result in mishaps and minor injuries that might leave you red-cheeked.
The powerful video made by the Western Cape government's Safely Home campaign, shows various people hurting themselves while texting and walking.
But what initially seems like a compilation of funny clips, suddenly has a very serious message - and it comes right at the end when you least expect it.
The video's message is clear: "You can't even text and walk - so why do text and drive?
"It can wait."