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In Africa, banking the unbanked remains a pressing need. Roughly 700 million people in Africa are financially excluded – denied economic citizenship.
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The only way to understand the reality of GenZs is to talk to them. Explore their fears, expectations and hopes; and tailor communications to resonate.
By implementing and marketing smart mobile banking and payments systems, banks and retailers can collaborate with Generation Zs to make their lives easier.
Siegfried Modola / Reuters
For the South African market to reach the critical mass that will drive the mainstream adoption of mobile payments, consumers need a system they can trust.
The economic benefits of rural internet use are far from realised in Africa. New technology is lowering the costs of rural coverage.