"At various points throughout the tenure of the Oakbay account, senior management have been misled about what has been done. For it to be done in South Africa, a country which has become an international beacon of hope for its progress towards racial reconciliation, is a matter of profound regret and in no way reflects the values of Bell Pottinger," the public relations said.
The firm claimed it was "misled" and acted to rectify that as soon as it realised.
On Twitter, however, South Africans hit back saying they did not care about the apology and it was not enough to deal with the damage the company caused.
These were some of the responses on the social media platform.
- 1. Max du Preez
#BellPottinger 'apology' won't undo the damage done & the demonising of so many good South Africans. Tell all & pay back— Max du Preez (@MaxduPreez) July 6, 2017
- 2. Redi Tlhabi
- 3. Chris Vick
- 4. Save South Africa
- 5. Gugulethu Mhlungu
- 6. Justine Limpitlaw
- 7. Sjambok Music
#BellPottinger thanks for wrecking our country (South Africa) and sowing seeds of discontent— Sjambok Music (@SjambokMusic) July 7, 2017
- 8. Mixo Osculate
This is nonsense indeed as South African your apology is not good enough and will never be accepted, time to face the music #BellPottinger— Mixo Osculate (@OsculateMixo) July 7, 2017
- 9. Zakes Mda
#BellPottinger's apology is nothing but odious spin doctoring. It's like saying I'm sorry for whatever you think I did wrong— Zakes Mda (@ZakesMda) July 6, 2017
- 10. Nicola Bayly
- 11. Sidima M Mehlomakulu
- 12. Amanda Watson
- 13. Sonja
- 14. Lindiwe Masemula
They are sorry cause they got caught, if they cared more about the people of this country than money maybe we'd forgive. But ke pic.twitter.com/uxPZPgIsRT— Rogue Reaper (@lindyyt) July 7, 2017
- 15. Stefan Hippler
- 16. Tumi Sole
- 17. CountryDuty ZA