It's the latest instalment of the "Free Willy" franchise you never saw coming.
What should have been a simple trip to the gym has culminated in a man having a team of firefighters, equipped with a cutting grinder, vibrating saw and "hydraulic rescue device", free his penis from a 2.5kg dumbbell disc.
The curious gym goer from the German town of Worms, south of Frankfurt, was caught in the weight for three hours after what one can only assume followed a decision to step-up his weight lifting routine.
In a Facebook post, the firefighters asked people to "not imitate such actions!"
It's not known whether the bloke managed to get it up -- or, indeed, if he will ever be able to again.