The search for South Africa's next idol(s) is underway, but it's not hoping to discover local music's next big thing.
This time, it's police officers, clerks, nurses, teachers, and all the other hardworking folk that drive South Africa's civil service who will compete in the first "Integrity Idol" campaign.
From Tuesday, January 16, all South Africans will be able to nominate an Integrity Idol –– from those working for the government in health, education or safety and security –– who they feel does their job with honesty and integrity.
From there, an expert panel of respected South Africans will narrow the nominees down to the top 10 candidates, who will then be captured on camera by young South African filmmakers, to create short films of each of the finalists doing their jobs with integrity.
Integrity Idol will launch at @VisitConHill next Tuesday. We're looking for doctors,nurses,policemen and women doing the right thing when no one's watching. @NelsonMandela@LifeCo_UnLtd_SA@DemocracyW#IntegrityIdolpic.twitter.com/Mcodnu8uVg— Integrity Idol SA (@IntegrityIdolSA) January 12, 2018
The films will play on TV and social media, and via audio on radio, and then South Africa will be asked to vote for their Integrity Idol through SMSes, social media, WhatsApp and online. The winner will then be crowned in a public ceremony during a special event with the Nelson Mandela Foundation, LifeCo UnLtd and BMW Foundation Herbert Quand.
"We want to move away from 'naming and shaming' corrupt leaders and towards 'naming and faming' those bureaucrats who are working with integrity and doing the right thing, even when no one is watching," the organisers say.
Follow the Accountability Lab for updates, and make sure you nominate someone who you think deserves the title of this important award.