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Jason Basson

Fashion Director at

At 2 metres tall, Jason is the gentle giant of SA fashion. He is one of the latest (and proudest) additions to South Africa's leading online fashion retailer, hailing from a 7-year stint at GQ where he served as Executive Fashion Editor. He has always had a deep love of fashion history and an interest in how culture evolves and expresses itself through clothing. To him, Superbalist is more than just an e-commerce destination; it's a cultural movement.