Group Head of Communication and Branding at Lonmin Plc
Wendy Mpho Tlou is a seasoned reputation and communications specialist in the areas of strategy, media and stakeholder relations, marketing and branding as well as sponsorship and partnership management. Her experience within this field has seen her head up the communications office of South African Tourism as the GM: Global Communications from June 2007 to July 2010 where she led the team that conceptualized managed and delivered SA Tourism’s communications strategy and leveraged communications of the 2010 FIFA World Cup to benefit South Africa’s tourism ambitions.
Tlou started her career at South African Tourism in 2003 as Marketing and Communications Manager in Frankfurt, Germany and was later promoted to Marketing Communications Manager in London, UK.
She joined The Communications Firm in August 2011 as the Managing Director where her key focus areas were strategic client and stakeholder relations, integrated brand strategy development and new business development. Tlou led the team at the South African Reserve Bank that launched the Nelson Mandela banknotes in 2012 and was the Head of the Communications and Brand Management Department for the City of Ekurhuleni.
In October 2013, she was headhunted to be the Chief Marketing Officer for Brand SA, a position she vacated in Feb 2015 to establish and found an Africa-focused digital content and e-commerce platform, www.chicafrican.com. In October 2016, she joined Lonmin Plc as its Group Head of Communication and Branding.